Need Analysis of Primary School Promotion Media

Fayra Adzanie Rumsant; Fachri Helmanto; Muhammad Ichsan

doi:10.56724/ladu.v4i4.280

Authors

Fayra Adzanie Rumsant Universitas Djuanda
Fachri Helmanto Universitas Djuanda
Muhammad Ichsan Universitas Djuanda

DOI:

https://doi.org/10.56724/ladu.v4i4.280

Keywords:

Needs Analysis, School Promotion, media

Abstract

Background: In an increasingly competitive world of education, the importance of school promotion is increasingly felt. Schools must be able to compete to attract prospective students and parents.

Purpose: This research aims to determine the needs of schools in carrying out promotions.

Design and methods: This study used qualitative research methods. Needs analysis is based on the Hutchinson & Waters model which focuses on aspects necessities, lacks, and wants. Interviews were conducted with four PPDB administrators including teachers, PPDB Chair, and School Administrative Staff. The analysis technique used is thematic analysis, while validation is carried out using member checking.

Results: The results of the study show that schools need promotions in printed form. With this, schools can achieve their promotional goals in a more widespread and efficient manner.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Ariyani, R. (2020). Manajemen Promosi Sekolah Dalam Rangka Meningkatkan Animo Masyarakat Masuk SMK. Media Manajemen Pendidikan, 3(1), 65. https://doi.org/10.30738/mmp.v3i1.3920 DOI: https://doi.org/10.30738/mmp.v3i1.3920

Dwitama, Y. L., Perdana, F. H., , M. N., & Fariha, N. F. (2024). CRI MODEL: Efektivitas JBTV Sebagai Media Promosi Sekolah Menengah di Yogyakarta. JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial, 4(1), 112–117. https://doi.org/10.47233/jkomdis.v4i1.1471 DOI: https://doi.org/10.47233/jkomdis.v4i1.1471

Efferi, A. (2014). DINAMIKA PERSAINGAN ANTAR LEMBAGA PENDIDIKAN. Journal of Empirical Research in Islamic Education, 2(1), 96–116. http://dx.doi.org/10.21043/quality.v2i1.2095

Faizin, I. (2017). STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN NILAI JUAL MADRASAH. Jurnal Madaniyah, 7(2), 261–283.

Fradito, A., Suti’ah, S., & Muliyadi, M. (2020). Strategi Pemasaran Pendidikan dalam Meningkatkan Citra Sekolah. Al-Idarah : Jurnal Kependidikan Islam, 10(1), 12–22. https://doi.org/10.24042/alidarah.v10i1.6203 DOI: https://doi.org/10.24042/alidarah.v10i1.6203

Irfaannumilah, A. (2017). PERAN SALES PROMOTION MELALUI IKLAN DI MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN. Competence: Journal of Management Studies, 11(2), 129–136.

Juan, L. (2014). Literature Review of the Classifications of “Needs” in Needs Analysis Theory. International Journal of Education and Literacy Studies, 2(3), 12–16. https://doi.org/10.7575/aiac.ijels.v.2n.3p.12 DOI: https://doi.org/10.7575/aiac.ijels.v.2n.3p.12

Karsono, K., Purwanto, P., & Salman, A. M. B. (2021). Strategi Branding Dalam Meningkatkan Kepercayaan Masyarakat Terhadap Madrasah Tsanawiyah Negeri. Jurnal Ilmiah Ekonomi Islam, 7(2), 869–880. https://doi.org/10.29040/jiei.v7i2.2649 DOI: https://doi.org/10.29040/jiei.v7i2.2649

Manurung, J., Anom, E., & Iswadi. (2023). Strategi Pemanfaatan Media Sosial Sebagai Sarana Promosi Sekolah Musik Di Dotodo Music Edutainment. Technomedia Journal, 8(2), 248–260. https://doi.org/10.33050/tmj.v8i2.2086 DOI: https://doi.org/10.33050/tmj.v8i2.2086

Mukmin, B. (2020). MANAJEMEN PEMASARAN JASA SEKOLAH DASAR TERPADU. Jurnal Isema : Islamic Educational Management, 5(1), 97–112. https://doi.org/10.15575/isema.v5i1.6076 DOI: https://doi.org/10.15575/isema.v5i1.6076

Novitasari, N., Fitri, N. L., & Rohmah, A. N. (2022). Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022. JECED : Journal of Early Childhood Education and Development, 4(2), 129–142. https://doi.org/10.15642/jeced.v4i2.2136 DOI: https://doi.org/10.15642/jeced.v4i2.2136

Pamungkas, I., Irawan, H. T., Prasanti, N., Sofiyanurriyanti, S., Hadi, K., Adib, A., Akmal, A. K., Irawan, R., & Kasmawati, K. (2023). Sosialisasi Pentingnya Promosi Sekolah Guna Meningkatkan Jumlah Siswa di Era Pandemi Covid-19. Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar, 4(2), 144. https://doi.org/10.35308/baktiku.v4i2.4528 DOI: https://doi.org/10.35308/baktiku.v4i2.4528

Perdana, N. S. (2019). IMPLEMENTASI PPDB ZONASI DALAM UPAYA PEMERATAAN AKSES DAN MUTU PENDIDIKAN. JURNAL PENDIDIKAN GLASSER, 3(1), 78. https://doi.org/10.32529/glasser.v3i1.186 DOI: https://doi.org/10.32529/glasser.v3i1.186

Pratidina, G., Kusumadinata, A. A., & Mudin. (2023). BENTUK PROMOSI SEKOLAH DALAM PENERIMAAN PESERTA DIDIK BARU. Karimah Tauhid, 2(5), 1520–1531. https://doi.org/10.30997/karimahtauhid.v2i5.10097

Rochman, A., Hanafri, M. I., & Wandira, A. (2020). Implementasi Website Profil SMK Kartini Sebagai Media Promosi dan Informasi Berbasis Open Source. Academic Journal of Computer Science Research, 2(1). https://doi.org/10.38101/ajcsr.v2i1.272 DOI: https://doi.org/10.38101/ajcsr.v2i1.272

Rohmad, H. (2019). Peran Kepala Sekolah Dalam Mengembangkan Eksistensi Sekolah Menengah Kejuruan. Media Manajemen Pendidikan, 2(1), 167. https://doi.org/10.30738/mmp.v2i1.3324 DOI: https://doi.org/10.30738/mmp.v2i1.3324

Santoso, H. (2022). LITERATUR REVIEW PERSAINGAN BISNIS SEBAGAI BENTUK PROMOSI MELALUI MEDIA IKLAN DALAM PRESPEKTIF ISLAM UNTUK MEWUJUDKAN PERSAINGAN SEHAT. Al-Mansyur: Jurnal Ekonomi Syariah, 2(1), 65–85.

Santoso, P. Y. (2018). TRANSFORMASI INTEGRATED MARKETING COMMUNICATION DI ERA DIGITAL. JURNAL PUSTAKA KOMUNIKASI, 1(2), 313–326. https://doi.org/10.32509/pustakom.v1i2.710

Saputri, F., & Sadjiarto, A. (2018). EVALUASI STRATEGI PROMOSI SEKOLAH PGRI 1 SALATIGA. Ecodunamika : Jurnal Pendidikan Ekonomi, 1(1).

Sholeh, M. I. (2020). Menghadapi Persaingan Sengit Lembaga Pendidikan: Strategi Diferensiasi dalam Pemasaran Lembaga Pendidikan Islam di Indonesia. AKSI: Jurnal Manajemen Pendidikan Islam, 1(3), 192–222. https://doi.org/10.37348/aksi.v1i3.259 DOI: https://doi.org/10.62525/idealita.2023.v3.i1.91-116

Sholicha, N. A. (2018). STRATEGI PEMASARAN SEKOLAH DI SMA MUHAMMADIYAH 2 SURABAYA. Inspirasi Manajemen Pendidikan, 6(2), 1–9.

Sudirman, S., Fauzan, A., & Mustakim, R. A. W. (2024). Membangun Identitas Digital: Branding dan Promosi Sekolah melalui Teknologi Website di SMKN 7 Takalar. Ilmu Komputer untuk Masyarakat, 4(2), 52–59. https://doi.org/10.33096/ilkomas.v4i2.1782 DOI: https://doi.org/10.33096/ilkomas.v4i2.1782

Suyasa, I. M., & Sedana, I. N. (2020). Mempertahankan Eksistensi Media Cetak Di Tengah Gempuran Media Online. Jurnal Komunikasi dan Budaya, 1(1), 56–64. https://doi.org/10.54895/jkb.v1i1.314 DOI: https://doi.org/10.54895/jkb.v1i1.314

Tasmun. (2020). Peningkatan Mutu Sekolah Melalui Strategi PPDB Di SD Ta’mirul Islam Surakarta Tahun Pelajaran 2019/2020 [Universitas Muhammadiyah Surakarta]. http://eprints.ums.ac.id/id/eprint/87392

Widhiyarti, E. (2017). PERAN HUBUNGAN MASYARAKAT (HUMAS) DI SMK PALEBON SEMARANG. Economic Education Analysis Journal, 6(2), 392–407.